As part of Nike’s AF-1 Holiday 2018 campaign, we created an AR experience that celebrates Nike’s Air Force 1 as a modern-day icon of youth culture and engages the Gen Z audience.

The result was a 3D Snapchat lens that transports users into a gritty ‘Nikeverse' showcasing the Triple Black AF-1 . In collaboration with a small creative team, I worked on storyboarding the concepts and creating 3D assets.